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It used to be that pageviews did equate to impact and reader engagement. If people were engaging with your site, they were visiting it. But in today’s Web, engaged readers don’t always visit. Instead they are reading your content via their Tumblr Dashboard, feed reader, or Instapaper account. Not to mention how easy it is to conjure up anonymous pageviews; uninterested, drive-by traffic is getting cheaper by the day.
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Eyeballs can be bought and pageviews can be forced. But attention and trust is something that can only be earned over time.
"Content Distribution, Metrics of Impact, and Advertising – Shawn Blanc (via Instapaper)
